A Really Flatiron Building
Taken from a different perspective compared to our previous view (See earlier Post), this really changes the dynamic of the image. This was executed using a Gorilla Pod (a flexible tripod) resting on a NYC Trash Can. It’s funny that no one gave even a glance to what I was up to…perhaps there are stranger things to see in NYC than a creative Photographer (or would be Trash Picker).
The site on which the Flatiron Building would stand was bought in 1857 by Amos Eno , who would shortly build the Fifth Avenue on a site diagonally across from it. Eno tore down the four-story St. Germaine Hotel on the south end of the lot, and replaced it with a seven-story apartment building, the Cumberland. On the remainder of the lot he built four three-story buildings for commercial use. This left four stories of the Cumberland’s northern face exposed, which Eno rented it out to advertisers, including the New York Times, who installed a sign made up of electric lights. Eno later put a canvas screen on the wall, and projected images onto it from a magic lantern on top of one of his smaller buildings, presenting advertisements and interesting pictures alternately. Both the Times and the New York Tribune began using the screen for news bulletins, and on election nights tens of thousands of people would gather in Madison Square, waiting for the latest results.
During his life Eno resisted suggestions to sell “Eno’s Flatiron”, as the site had become known, but after his death in 1899 his assets were liquidated, and the lot went up for sale. www.kerstenbeck.com