Chevy: Made in the USA
We just loved the look of this vintage Chevy – here’s lookin’ at you! I was expecting this car to wink at me as I took this HDR shot. This is from the Classic Car Show in Lido California some weeks ago. Here is a Chevy Story!
On November 3, 1911 a racecar driver and automotive engineer Louis Chevrolet cofounded the Chevrolet Motor Car Company with William Durant (ousted founder of General Motors) and investment partners William Little, and Dr. Edwin R. Campbell (son-in-law of Durant).
Durant was from the management of GM in 1910. Durant took over the Flint Wagon Works, incorporating both the Mason and Little companies. As head of Buick Motor Company, prior to founding GM, Durant had hired Louis Chevrolet to drive Buicks in promotional races. Durant wanted to use Chevrolet’s name as a racer to rebuild his own reputation.
Actual design work for the first Chevy, the costly Series C Classic Six was drawn up by Etienne Planche, following the instructions of his old friend Louis. The first C prototype was ready months before Chevrolet was actually incorporated.
Chevrolet first used its “Bowtie emblem” logo in 1913. It is said to have been designed from wallpaper Durant once saw in a French hotel. More recent research by historian Ken Kaufmann presents a compelling case that the logo is based upon a logo for “Coalettes”. Others claim that the design was a stylized Swiss Cross, in honor of the homeland of Chevrolet’s parents. www.kerstenbeck.com