The New Gerber Baby
We had the wonderful opportunity to spend a weekend on Catalina Island with a great Family – they asked us to do an Environmental (location) shoot and what better place than at this charming spot off the coast of LA. We also had a chance to test the most amazing lens, a Nikkor 70-200mm f2.8. It allows one to be at discrete distances and when shooting wide open (f2.8) creates superb Bokeh (blurred backgrounds). It Rocks!
Now about the Gerber Baby! Fremont Canning Company, owned and operated by Frank Daniel Gerber and his son Daniel Frank Gerber, were looking for a baby face for its new baby food campaign that was to start in the later part of 1928. To find a baby face they felt would most represent their new baby food product the Fremont Canning Company conducted a contest in the summer of 1928. Many drawings and paintings were submitted. Some were elaborate oil paintings of baby portraits while others were just simple sketches.
Dorothy Hope Smith of Westport, Connecticut, an artist specializing in children’s drawings, submitted an unfinished charcoal drawing that was closer to a simple sketch than a professional drawing. This five month old baby was drawn with tousled hair, bright blue eyes, and round pursed lips. In 1928, the “Gerber Baby” symbol was introduced to help identify the new product. It was first used in an advertisement placed in Good Housekeeping for baby food. Within sixty days “Gerber Strained Foods” using the “Gerber Baby” symbol had gained national recognition and it was distributed to various places throughout the United States. It became internationally recognized before long.
Could this be the New Gerber baby for the 21st Century? www. kerstenbeck.com